【Board Member Update】A Word from Yuzuru Goto (Sayfr) – Committing to a Culture of Sustainability

Committing to a Culture of Sustainability

Imagine an organization where people can share failures, free from retribution, to be used as a catalyst to rapidly learn, innovate and change – and where business interruption, or incidents, can be predicted. Relevant scalable technologies and data can usher an organizational culture where the sharing of failures is welcome, creating a real organizational engagement. This would also help business models become truly future-ready, sustainable over the long term, as they proactively address increasing regulations, economic demand, and increased societal expectations to do good in the world.

For decades, culture has been notoriously difficult to measure in a scientific and meaningful way – until now.

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Mr. Yuzuru Goto, Director at Sayfr and on the NCCJ Board of Directors since 2021

Mr. Yuzuru Goto, Director at Sayfr and on the NCCJ Board of Directors since 2021

SAYFR provides a data-based view of company culture within some of the largest and most respected maritime and energy companies in the world. Through powerful AI capabilities coupled with professional expertise, our interactive tool and dataset provide the latest information on how companies measure up on organizational culture and behaviours that are required to be agile while also reliable. With 200,000 responses and 10 million data points in our archive, SAYFR can identify strengths and potential challenges so that you can guide your team to certain success. Across industries that deal with high-risk operations, there is a need for our psychometric instruments and predictive technologies, which can pinpoint the key role culture plays in operational risk – because the human element cannot be understood without it. Our toolbox consists of gamified virtual simulations, facilitation tools, and measurements to use on the job. It is designed to help transcend the painstaking tasks of a culture change into an enjoyable experience that creates authentic employee happiness.

SAYFR is ready to transform your company culture to sustainably take on big change and big dividends. If you would like to start a conversation about how SAYFR can help your team, please let us know.

Lastly, I’d like to thank all those who participated in the last Tie-in, Tie Off webinar session. I really enjoyed the engagement and interaction and also learned a lot from all your feedback. Hope you enjoyed the session too!


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