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[JMECAA] # 20 Breaking into Japan: How to grow a foreign start-up Insights into Tailor -Made Business Models” with Louis Grieco


This event is hosted by the JMEC Alumni Association. Supported by 18 Chambers of Commerce, among them NCCJ, the Japan Market Expansion Competition (JMEC) is a business training program in Tokyo centered on a business plan writing competition. The dual objectives of the program are to strengthen the skills of up-and-coming executives while assisting foreign companies doing business in Japan. For more info, check out:

[JMECAA] # 20 Breaking into Japan: How to grow a foreign start-up Insights into Tailor -Made Business Models” with Louis Grieco

What is needed for tackling some of the barriers for entering the Japanese market and creating a business model that will work for your business? 


Louis Grieco, Country Manager of Le Creuset Japon K.K., will share his own experience both domestically and abroad for presenting an innovative approach, improving processes to make the business more efficient and productive, responding to market changes faster and providing better service to customers.

Louis is an experienced executive with a wide-ranging background in merchandising, branding, licensing, wholesale and omni-channel commerce ranging from mass market to luxury. Over the last 25 years, he has succeeded in helping international organizations, such as Ralph Lauren, Disney and QVC, navigate cross-cultural borders to solidify and expand their market footprints. As GM of the startup STORICO, he led a team to deliver a first-to-market video commerce platform combining online retail with influencer marketing and social media. Currently, as Country Manager for Le Creuset, he is focused on maintaining Le Creuset’s market position in an era where disruption and innovation continue to challenge brands and make expanding reach to new customers difficult.


Date: 19:00-22:00. Thursday, February 28, 2019
Presentation: Breaking into Japan " Insights into Tailor-Made Business Models" with Louis Grieco
Place: Tokyo Chapter 
Price: ¥2000 pay at the door

19:00 - 19:30 Registration and mingling 
19:30 - 20:30 Presentation - Louis Grieco "How to grow a foreign start-up: Insights into Tailor-Made Business Models "
20:30 - 20:45 Q&A
21:00 - 22:00 Socializing & Networking

Ticket price includes all-you-can-drink. 

NCCJ members are welcome to join the event by registering through the below link: